TAF is an architecture studio. TAF is a graphic zoom on the family name Gustafson. TAF is French slang for work. TAF is Mattias Ståhlbom and Gabriella Gustafson, who founded the firm shortly after their graduation from the master’s programme in interior and furniture design at Konstfack – University College of Arts, Crafts and Design in Stockholm. For 13 years, the duo has created an impressive catalogue of modern Scandinavian classics in lighting, furniture and interiors, and today the company is one of Scandinavia’s most successful. Because TAF is diligent. Competent. Receptive. Asked about the duo’s main source of inspiration, the answer is, ‘Our real inspiration is our collaboration with the manufacturers, because good teamwork produces a great result – and because groups are often more interesting than individuals.’
TAF thus takes a humble approach to its profession, which involves viewing all projects as architecture on different scales and following an approach driven by logic, analysis, discussion and reflections on form. TAF’s studio is located in a former bakery in the Södermalm district in Stockholm, and the two designers base their work on similarly down-to-earth and socially oriented values, integrating design in society to give it the same essential and social role as the daily bread. Quality is another of TAF’s core values – quality in design, materials and concept. A little like bread, which is most delicious and nutritional if it is based on just those ingredients.