October 6 2015
Did you make it to Multiplex during London Design Week? We did... and what an amazing and eyeopening experience.
Tom Dixon presents MULTIPLEX at the Old Selfridges Hotel, an immersive, multi-sensory department store of tomorrow. He accomplished all this in just 6 weeks.
Tom says: ‘The high streets are fighting a losing battle against the shift to online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined future. The Multiplex is a prototype shop for the future, a multiple stage for new ideas. Just as in the modern world, the artificial distinctions between Designers, Artists, Manufacturers, Wholesalers and Retailers, Communicators, Entertainers and Customers blur, merge and get redefined. The space becomes a resource for working, playing and entertaining, for inspiration and for business, a platform for superior broadcasting of brands and ideas and a temporary central London entertainment space for new commerce.’
You can still make it until Oct. 15.